This eBook explores Patrick Hanlon's theory on building brand loyalty by creating raving fans and zealots. It outlines the 7 key ingredients for success, from crafting a compelling creation story to establishing sacred words. Learn how icons and rituals enhance customer experiences. Discover the importance of a strong creed and identifying nonbelievers. This eBook guides you to engineer loyalty like top brands. Ideal for marketers aiming to inspire devotion. Transform your brand into a movement with strategic insights. Embrace the leader's role for exponential growth. A must-read for business visionaries seeking lasting impact.
Author:
File Format: PDF
PDF Version: 1.5
Publish Date: 2016
Number of Pages: 7
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