This eBook explores innovative pricing strategies for e-commerce, guiding readers through historical pricing evolution and modern techniques like penetration and top pricing, while emphasizing the psychology of consumer decisions and the importance of perceived value, ultimately helping businesses maximize profits with scientific survey methods to find the perfect price point for products.
Author: Ken Evoy, M.D. and Carol Ann Dorn, PhD.
File Format: PDF
PDF Version: 1.4
Publish Date: 2000
Number of Pages: 143
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